carrotword7 blog
Subtitle
Blog
Choosing the right printed packaging company
|
|
Packaging is usually designed to be removed and thrown away quickly after a product has been bought - but despite its function, it still has a large impact on the purchasing decision. Many studies show that the way a packaging looks, works or whether it can be recycled factors massively into a customer's decision to buy a product or not, regardless of the quality of the item inside it. With these facts in mind, it's vital to make sure you make a good first impression by choosing the right printed packaging company for your products.
So how do you know which printed packaging company to choose, and what to look for? The best place to start is with research into what your core customer demographic is looking for with packaging, and what sort of thing they value. For example, younger customers, particularly those in the millennial generation, are increasingly likely to report that sustainability and eco-friendliness is important to them, and has an impact on their buying decisions. They are more likely to buy a product if its packaging is recyclable.
Packaging that's easy to open is also popular - and, while we're on the subject of eco-friendly packaging, so is packaging that is minimalist. Do you need several different types of boxes stuffed inside one big box for your product? Think about how you can best protect your product while minimising waste.
A printed packaging company can do more than advise you on which materials and grades are best to use to package your product. Many companies can also design the packaging for you, choosing the right colours, look and feel to attract the highest amount of customers and stand out on the shelves among all the other similar products.
The look of printed packaging is just as important as its function, and can make or break the customer’s decision to buy from one company over another, regardless of their thoughts or feelings about the actual product. There are various ways to ensure your packaging sticks out on the shelf, from bold colours to interesting or unique finishes (such as holographic, glow-in-the-dark or lenticular processes, which encourage the customer to stop and look at the item, thus rewarding higher engagement with it in the store). Don’t assume that bigger is necessarily better - while a bigger package will stand out more, it can also turn customers off if they don’t want to carry it home, or value minimising cardboard and plastic waste for eco-friendly reasons.
If you’re looking to gain a bigger audience for your product, a printed packaging company with the knowledge and power to get the job done correctly can be your strongest ally. Packaging is often the customer’s first impression of your product - so make sure you start off on the right foot with something that’s attractive, sleek and appeals to your customer’s values, whether that’s minimising waste and improving sustainability, opening the item quickly, or having a beautiful keepsake they can store and keep.
So how do you know which printed packaging company to choose, and what to look for? The best place to start is with research into what your core customer demographic is looking for with packaging, and what sort of thing they value. For example, younger customers, particularly those in the millennial generation, are increasingly likely to report that sustainability and eco-friendliness is important to them, and has an impact on their buying decisions. They are more likely to buy a product if its packaging is recyclable.
Packaging that's easy to open is also popular - and, while we're on the subject of eco-friendly packaging, so is packaging that is minimalist. Do you need several different types of boxes stuffed inside one big box for your product? Think about how you can best protect your product while minimising waste.
A printed packaging company can do more than advise you on which materials and grades are best to use to package your product. Many companies can also design the packaging for you, choosing the right colours, look and feel to attract the highest amount of customers and stand out on the shelves among all the other similar products.
The look of printed packaging is just as important as its function, and can make or break the customer’s decision to buy from one company over another, regardless of their thoughts or feelings about the actual product. There are various ways to ensure your packaging sticks out on the shelf, from bold colours to interesting or unique finishes (such as holographic, glow-in-the-dark or lenticular processes, which encourage the customer to stop and look at the item, thus rewarding higher engagement with it in the store). Don’t assume that bigger is necessarily better - while a bigger package will stand out more, it can also turn customers off if they don’t want to carry it home, or value minimising cardboard and plastic waste for eco-friendly reasons.
If you’re looking to gain a bigger audience for your product, a printed packaging company with the knowledge and power to get the job done correctly can be your strongest ally. Packaging is often the customer’s first impression of your product - so make sure you start off on the right foot with something that’s attractive, sleek and appeals to your customer’s values, whether that’s minimising waste and improving sustainability, opening the item quickly, or having a beautiful keepsake they can store and keep.
Categories: None
Post a Comment
Oops!
The words you entered did not match the given text. Please try again.
Oops!
Oops, you forgot something.